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BFF Serving Food For Thought with Stanford Students and the Latest Nudge News

News Universities

June 1, 2025

 
 

Nudge News: June 2025

🍴BFF Serving Food For Thought with Stanford Students

After Better Food’s Earth Day presentation for Stanford Animal & Food Law Society, Earth Systems student Peyton Daley pens a stellar op-ed article about what she learned from our Executive Director, Jennifer Channin.

🍽️ Menus That Nudge
Changing how menu options are presented can significantly increase plant-based food choices. Here’s how subtle design choices lead to more sustainable dining.

⏩ Nudging Portion Sizes

A recent study at Stanford University found that a 25% reduction in meat portion size showed a promising trend of decreased meat consumption—18% less meat served—but a more drastic 50% reduction didn’t move the needle and reduced diner satisfaction.

Peet’s & 7 Brew Drops the Plant Milk Tax

7 Brew has become the latest U.S. coffee chain to scrap the plant-milk surcharge across its coffee shops. They follow U.S. coffee shop leaders Starbucks, Dunkin’, Dutch Bros, Peet’s, and Scooter’s Coffee, which have all removed the plant milk surcharges within the last six months. Sign the MFA letter to urge Bluestone Lane and Biggby Coffee to do the same.

🫘 Fiber-Curious?

Fiber is found in all foods that contribute to good health: fruits, vegetables, whole grains, legumes, nuts, and seeds. Check out the Ultimate Fiber-Rich Meal Guide from Balanced on getting your fiber-rich food.

🔄 Ideas Worth Spreading: Reshaping Food Choices
What would it look like to rebuild our food system on sustainability, equity, and health values? Food systems expert Sarah Lake sparks the conversation.

🛒 Who’s Buying Plant-Based Food?
Good Food Institute’s latest consumer study shows 71% of US adults (18-59) are at least “somewhat likely” to eat plant-based alternatives in the future. Meanwhile, GFI Europe reports that 38% of adults in Germany and the UK intend to increase their consumption of plant-based foods.

🇧🇷 🇪🇸 Bravo Nova Lima & Parla Endorsing Plant Based Treaty

Nova Lima, Brazil becomes the first Latin American city to endorse the Plant Based Treaty and Parla the first city in Spain to endorse the treaty as well. 👏

Latest News

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Storytelling as Climate Strategy: Nudge Workshop with LARC & YP2F

Shredded Shiitake Mushroom Tacos. BBQ Jackfruit Wrap. Tropicali Flan made from kelp. Here’s what happened when BFF brought behavioral science to LA journalists at LARC x YP2F.

Conferences

Jun 12, 2026

Comedy as a Climate Solution: On the Stand

Inside On the Stand, a comedian-lawyer mock trial putting Big Meat & Dairy on trial at the Hollywood Climate Summit. And why comedy is a powerful storytelling tool for food systems change.

Case Study

May 4, 2026

How Three UC Berkeley MBAs Made Plant-Based the Default

Here’s how they did it, what they learned, and how you can bring plant-based defaults and the PlantFutures program to your campus.