Better food, by default
The Better Food Foundation incubates novel strategies for shifting diets. Our vision is a world where plant-based food is the norm.
Normalizing climate-smart, plant-based food
Our programs transform the institutional and cultural environments that both guide food choices and shape attitudes towards plant-based eating, leading to large scale and lasting diet change.
1,815,000
meals impacted/year
500+
institutions using plant-based nudges
37%
institutions average reduction in greenhouse gas emissions, equivalent to 888,000 kg of carbon dioxide
34%
institutions average reduction in water footprint, or 21,000,000 gallons of water
The Latest
Webinar: Best Practices in Plant-Based City Food Policy with The Center for Biological Diversity
The Center for Biological Diversity is hosting a webinar, ‘Best Practices in Plant-Based City Food Policy’ on Wednesday, April 9, 2025 at 4:00 pm Eastern / 1:00 pm Pacific time.
These 7 Colleges Are Making Plant-Based Dining the New Norm This Fall
As the leaves change this fall, so do menus at universities nationwide — with plant-based foods rising to the top.
Nudge Your Guests Towards Plant-Based Delights This Thanksgiving with These Recipes
If you’re hosting Thanksgiving, balancing dietary needs and traditions can be tricky. Behavioral science suggests nudging guests toward plant-based options without restricting anyone’s choices.
Take action
Become a DefaultVeg Student Ambassador
Universities around the world see the value in reimagining food systems. Together we can keep campus—and the planet—cool.
Donate
Just as we always eat in community, we also need our community to make this transformative work possible.
There’s a lot of large-scale change that we could achieve in any of the institutions where food is served. Nudges are more than just quiet and discreet. They’re actively changing people’s attitudes in a positive direction towards plant-based foods.
Jennifer Channin
Executive Director
Our Partners
