Better Food, By Default
We’re powering a global movement for plant-forward, sustainable food systems.
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We draw on behavioral science and storytelling to develop solutions that make plant-based food the easy choice, and we empower the changemakers who scale the solutions. Join us to learn, share, and scale solutions for a plant-forward future.
Join UsMake the Best Choice, the Easy Choice
Plant-Based Defaults are a simple way to serve plant-rich food by default while preserving customers’ freedom to opt in for animal choices. This simple shift reduces emissions, saves on food costs, and improves the health of people and our planet.
The Latest
39 Campus Wins for Student-Led Plant-Based Nudges & Defaults
Sixty-five students, two semesters each, 39 changes to how campus food gets served. Here’s what the first year-long DefaultVeg 2025-26 cohort accomplished. And the next 90 interns start this Fall.
Storytelling as Climate Strategy: Nudge Workshop with LARC & YP2F
Shredded Shiitake Mushroom Tacos. BBQ Jackfruit Wrap. Tropicali Flan made from kelp. Here’s what happened when BFF brought behavioral science to LA journalists at LARC x YP2F.
Comedy as a Climate Solution: On the Stand
Inside On the Stand, a comedian-lawyer mock trial putting Big Meat & Dairy on trial at the Hollywood Climate Summit. And why comedy is a powerful storytelling tool for food systems change.
Join Us
Apply for the DefaultVeg Internship Program
Universities and colleges around the world see the value in reimagining food systems. Students can help keep campuses—and the planet—cool.
The Latest
39 Campus Wins for Student-Led Plant-Based Nudges & Defaults
Sixty-five students, two semesters each, 39 changes to how campus food gets served. Here’s what the first year-long DefaultVeg 2025-26 cohort accomplished. And the next 90 interns start this Fall.
Storytelling as Climate Strategy: Nudge Workshop with LARC & YP2F
Shredded Shiitake Mushroom Tacos. BBQ Jackfruit Wrap. Tropicali Flan made from kelp. Here’s what happened when BFF brought behavioral science to LA journalists at LARC x YP2F.
Comedy as a Climate Solution: On the Stand
Inside On the Stand, a comedian-lawyer mock trial putting Big Meat & Dairy on trial at the Hollywood Climate Summit. And why comedy is a powerful storytelling tool for food systems change.
There’s a lot of large-scale change we could achieve in any institution where food is served. Nudges are more than just quiet and discreet. They’re actively changing people’s choices and attitudes in a positive direction towards plant-based foods.
Jennifer Channin
Executive Director
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Just as we always eat in community, we also need our community to make this transformative work possible.