Better Food, By Default
We’re powering a global movement for plant-forward, sustainable food systems.
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We draw on behavioral science and storytelling to develop solutions that make plant-based food the easy choice, and we empower the changemakers who scale the solutions.
Make the Best Choice, the Easy Choice
Plant-Based by Default is a simple way to serve plant-rich food by default while preserving customers freedom to opt in for animal products. This simple shift reduces emissions, saves on food costs, and improves health of people and the planet.
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Apply for the DefaultVeg Internship Program
Universities and colleges around the world see the value in reimagining food systems. Students can help keep campuses—and the planet—cool.
The Latest
Storytelling as Climate Strategy: Nudge Workshop with LARC & YP2F
Shredded Shiitake Mushroom Tacos. BBQ Jackfruit Wrap. Tropicali Flan made from kelp. Here’s what happened when BFF brought behavioral science to LA journalists at LARC x YP2F.
Comedy as a Climate Solution: On the Stand
Inside On the Stand, a comedian-lawyer mock trial putting Big Meat & Dairy on trial at the Hollywood Climate Summit. And why comedy is a powerful storytelling tool for food systems change.
How Three UC Berkeley MBAs Made Plant-Based the Default
Here’s how they did it, what they learned, and how you can bring plant-based defaults and the PlantFutures program to your campus.
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Just as we always eat in community, we also need our community to make this transformative work possible.
There’s a lot of large-scale change that we could achieve in any of the institutions where food is served. Nudges are more than just quiet and discreet. They’re actively changing people’s attitudes in a positive direction towards plant-based foods.
Jennifer Channin
Executive Director
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