Better food, by default
We’re powering a global movement for sustainable and compassionate food systems by advancing plant-based food solutions.
Normalizing plant-based food across institutions & cultures
Our food choices can help shape a better world for both planetary health and a just food system. We’re creating a plant-forward food movement through behavioral science-backed solutions and cultural narratives that make plant-rich eating the delicious default.
Our Impact
Plant-Based Default Adoptions
16.2 million
meals impacted per year
7.9 million kg
greenhouse gas emissions reduced per year
187.4 million
gallons of water saved per year
11.4 million
decrease in animal demand annually by institutions
6,500
people trained annually
40+
organization members in the Plant-Based NGO Network
Make the Best Choice, the Easy Choice
Plant-Based by Default is a simple way to serve plant-rich food by default while preserving customers freedom to opt in for animal products. This simple shift reduces emissions, saves on food costs, and improves health of people and the planet.
The Latest
Top 3 Takeaways from the AASHE 2025 Conference
BFF sponsored the 2025 AASHE Conference alongside our NGO partners. Here are our key takeaways from this year’s gathering of sustainability leaders in higher education.
5 Powerful Insights From Cass Sunstein, Author of Nudge
The top 5 takeaways from the recent webinar with Cass Sunstein, a renowned ‘Nudge’ author and intellectual who is a pioneer of nudge theory.
Leading Experts Behavioral Science Webinar Series
Join us for a transformative three-part series exploring how behavioral science can revolutionize our approach to designing sustainable food systems.
Join Us
Apply for the DefaultVeg Internship Program
Universities and colleges around the world see the value in reimagining food systems. Students can help keep campuses—and the planet—cool.
There’s a lot of large-scale change that we could achieve in any of the institutions where food is served. Nudges are more than just quiet and discreet. They’re actively changing people’s attitudes in a positive direction towards plant-based foods.
Jennifer Channin
Executive Director
Donate
Just as we always eat in community, we also need our community to make this transformative work possible.
Our Partners
