Better food, by default
Our mission is to create sustainable food systems by incubating novel solutions for shifting diets and shaping cultural narratives that guide food choices. We envision a thriving world where plant-based food is the norm.
Normalizing climate-smart, plant-based food
Food systems are our most powerful lever to improve environmental sustainability and human health.
1,815,000
meals impacted/year
500+
institutions using plant-based nudges and defaults
37%
institutions average reduction in greenhouse gas emissions, equivalent to 888,000 kg of carbon dioxide
34%
institutions average reduction in water, or 21,000,000 gallons of water
The Latest
Webinar: Food Systems Education
The Better Food Foundation is hosting a webinar, ‘Food Systems Education: Equipping the next generation of leaders through service learning” with Plant Futures & Switch4Good on Thursday, April 3, 2025 at 11:00 am PT / 2:00 pm ET.
Webinar: Best Practices in Plant-Based City Food Policy
The Center for Biological Diversity is hosting a webinar, ‘Best Practices in Plant-Based City Food Policy’ on Wednesday, April 9, 2025 at 4:00 pm ET / 1:00 pm PT.
These 7 Colleges Are Making Plant-Based Dining the New Norm This Fall
As the leaves change this fall, so do menus at universities nationwide — with plant-based foods rising to the top.
Take action
Become a DefaultVeg Campus Student Ambassador
Universities around the world see the value in reimagining food systems. Together we can keep campuses—and the planet—cool.
Donate
Just as we always eat in community, we also need our community to make this transformative work possible.
There’s a lot of large-scale change that we could achieve in any of the institutions where food is served. Nudges are more than just quiet and discreet. They’re actively changing people’s attitudes in a positive direction towards plant-based foods.
Jennifer Channin
Executive Director
Our Partners
