Better food, by default
Our mission is to create sustainable food systems by incubating solutions and shaping cultural narratives that guide food choices.
We envision a thriving world where plant-based food is the norm.
Normalizing plant-based food
Food systems are our most powerful lever to improve environmental sustainability, biodiversity, and human health.
1,815,000
meals impacted/year
500+
institutions using plant-based nudges and defaults
37%
average reduction in greenhouse gas emissions, equivalent to 888,000 kg of carbon dioxide
34%
average reduction in water use, totaling 21,000,000 gallons of water
Make the Best Choice, the Easy Choice
Plant-Based by Default is a simple way to offer sustainable and inclusive meals by default while preserving customers freedom of choice.
The Latest
October Webinar Series: Behavioral Science
Join us for a transformative three-part series exploring how behavioral science can revolutionize our approach to designing sustainable food systems.
Nudge Training Sessions
Join the Better Food Foundation for a hands-on workshop that puts powerful climate solutions into your hands.
What We Serve Matters
In an article from Sentient Media last week, I was interviewed about the forces driving diet change globally. I believe it’s essential right now to remember how we still have the power to shape our food system. – Jennifer Channin
Join Us
Apply for the DefaultVeg Internship Program
Universities and colleges around the world see the value in reimagining food systems. Together we can keep campuses—and the planet—cool.
Donate
Just as we always eat in community, we also need our community to make this transformative work possible.
There’s a lot of large-scale change that we could achieve in any of the institutions where food is served. Nudges are more than just quiet and discreet. They’re actively changing people’s attitudes in a positive direction towards plant-based foods.
Jennifer Channin
Executive Director
Our Partners
