Plant-Based Nudge Map

From campus cafeterias and hospitals to coffee shops and corporate events, institutions around the world are making plant-rich meals the easy, default choice — and significantly reducing carbon emissions, water and land use, while saving global biodiversity.

We’re mapping every adoption we can find: what changed, where it happened, and which nudge made it possible. If your cafeteria, hospital, event, conference, venue, or office has shifted toward plant-rich food, put it on the map.

Recording a Nudge takes about three minutes by filling out below. You can submit an adoption you led yourself or one you’ve observed. If it’s already been announced publicly, a link is all we need to add it to the map. 

Entries are published with the institution or food settings name. Most adoptions have already been announced publicly — if yours hasn’t, let us know in the form and we’ll check with you before publishing.

What counts as a nudge?

A nudge is a small, freedom-preserving change that makes the plant-forward choice the easy one, while keeping animal products available on request. We track the Top 5 Nudges:

1. Plant-Based Defaults: Make plant-based food the default option, with animal products available only by request. Includes Oat Milk by Default for beverages.
2. Climate-Friendly Ratios: Make plant-based foods the most plentiful by increasing the plant-to-animal protein ratio to 2:1. 
3. Prime Placement: Make plant-based foods the most visible by placing them front and center.
4. Subtle Substitutions: Swap animal ingredients, like eggs or dairy, for plant-based alternatives throughout your recipes.
5. Tasty Titles & Descriptions: Update plant-based menu titles and descriptions to sound delicious to increase consumption.

If what you’ve seen doesn’t fit neatly into one of these, submit it anyway. We’d rather hear about it.

How are entries verified?

Every adoption is sourced. Entries come from our NGO partners, advocates, and institutions themselves, and each is checked against a public reference or direct confirmation before it goes live. Where no public reference exists, we mark the entry as an Advocate Report.

When will my entry appear?

We add new adoptions about once a month. Submit before the map launches this fall, and your entry will be there on day one.

Have questions or media inquiry?

For map question contact [email protected], or media inquiries or general questions, contact [email protected].

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