Juli Schulz is BFF’s VP of Strategy & Programs, shaping the brand, communications, and programs that turn plant-based defaults into everyday reality. She’s spent over a decade leading sustainability and brand strategy for organizations like Gardein Foods, Toyota, and the Academy of Motion Picture Arts and Sciences. She has been an adjunct instructor in sustainable design courses at Otis College of Art & Design for 17 years. She holds a B.S. in Psychology and Journalism from San Diego State University. A Southern California native, Juli spends her time outdoors – paddling, surfing, biking, and hiking.
Jul 14, 2026
Shredded Shiitake Mushroom Tacos. BBQ Jackfruit Wrap. Tropicali Flan made from kelp. Here’s what happened when BFF brought behavioral science to LA journalists at LARC x YP2F.
Jun 12, 2026
Inside On the Stand, a comedian-lawyer mock trial putting Big Meat & Dairy on trial at the Hollywood Climate Summit. And why comedy is a powerful storytelling tool for food systems change.
Feb 18, 2026
Many coffee shop and cafe owners now face an important decision: which plant milk options should they offer?
Nov 4, 2025
BFF attended the 2025 AASHE Conference alongside our NGO partners. Here are our key takeaways from this year’s gathering of sustainability leaders in higher education.
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