Skip Navigation
VP Strategy & Programs

Juli Schulz

Juli Schulz is BFF’s VP of Strategy & Programs, shaping the brand, communications, and programs that turn plant-based defaults into everyday reality. She’s spent over a decade leading sustainability and brand strategy for organizations like Gardein Foods, Toyota, and the Academy of Motion Picture Arts and Sciences. She has been an adjunct instructor in sustainable design courses at Otis College of Art & Design for 17 years. She holds a B.S. in Psychology and Journalism from San Diego State University. A Southern California native, Juli spends her time outdoors – paddling, surfing, biking, and hiking.

VP Strategy & Programs

Juli Schulz

 

Written by Juli Schulz

Storytelling as Climate Strategy: Nudge Workshop with LARC & YP2F

Shredded Shiitake Mushroom Tacos. BBQ Jackfruit Wrap. Tropicali Flan made from kelp. Here’s what happened when BFF brought behavioral science to LA journalists at LARC x YP2F.

Conferences

Jun 12, 2026

Comedy as a Climate Solution: On the Stand

Inside On the Stand, a comedian-lawyer mock trial putting Big Meat & Dairy on trial at the Hollywood Climate Summit. And why comedy is a powerful storytelling tool for food systems change.

Coffee Shops

Feb 18, 2026

The Coffee Shop Owners’ Guide to Choosing Plant Milks

Many coffee shop and cafe owners now face an important decision: which plant milk options should they offer?

Conferences

Nov 4, 2025

3 Takeaways from the AASHE 2025 Conference

BFF attended the 2025 AASHE Conference alongside our NGO partners. Here are our key takeaways from this year’s gathering of sustainability leaders in higher education.