ICYMI: Here’s the latest in plant-based nudge news. Enjoy!
🍴BFF Serving Food For Thought with Stanford Students
After Better Food’s Earth Day presentation for Stanford Animal & Food Law Society, Earth Systems student Peyton Daley pens a stellar op-ed article about what she learned from our Executive Director, Jennifer Channin.
🍽️ Menus That Nudge
Changing how menu options are presented can significantly increase plant-based food choices. Here’s how subtle design choices lead to more sustainable dining.
⏩ Nudging Portion Sizes
A recent study at Stanford University found that a 25% reduction in meat portion size showed a promising trend of decreased meat consumption—18% less meat served—but a more drastic 50% reduction didn’t move the needle and reduced diner satisfaction.
⬇Peet’s & 7 Brew Drops the Plant Milk Tax
7 Brew become the latest U.S. coffee chain to scrap the plant-milk surcharge across its coffee shops. They follow U.S. coffee shop leaders Starbucks, Dunkin’, Dutch Bros, Peet’s, and Scooter’s Coffee, which have all removed the plant milk surcharges within the last six months. Sign the MFA letter to urge Bluestone Lane and Biggby Coffee to do the same.
🫘 Fiber-Curious?
Fiber is found in all foods that contribute to good health: fruits, vegetables, whole grains, legumes, nuts, and seeds. Check out the Ultimate Fiber-Rich Meal Guide from Balanced on getting your fiber-rich food.
🔄 Ideas Worth Spreading: Reshaping Food Choices
What would it look like to rebuild our food system on sustainability, equity, and health values? Food systems expert Sarah Lake sparks the conversation.
🛒 Who’s Buying Plant-Based Food?
Good Food Institute’s latest consumer study shows 71% of US adults (18-59) are at least “somewhat likely” to eat plant-based alternatives in the future. Meanwhile, GFI Europe reports that 38% of German and UK adults intend to increase plant-based foods in their diets.
🇧🇷 🇪🇸 Bravo Nova Lima & Parla Endorsing Plant Based Treaty
Nova Lima, Brazil becomes the first Latin American city to endorse the Plant Based Treaty and Parla the first city in Spain to endorse the treaty as well. 👏
What we learned by attending NACUFS 2025. From the engaging presentations, we identified three critical challenges facing campus dining and how plant-based defaults offer effective solutions.
Learn more about the science of human behavior and the power of nudges happening quietly in many food service settings–from university campuses to hospitals and coffee shops worldwide.
Here’s the latest round-up from the plant-based food nudges and defaults movement across society. Enjoy!