Tools for scaling plant-based defaults.
Demand for plant-based milks has skyrocketed in recent years, due to customers’ concern for sustainability, inclusivity, and animal welfare. Oat milk is the next frontier for coffee shop chains and many businesses making the shift to plant-based defaults to meet demand.
A meal doesn’t have to have animal products to be considered legitimate: That meatless sandwich doesn’t need to be called a “meatless sandwich.” You can just call it a sandwich! Better yet, describe it… Does that sandwich have sun-dried tomatoes? Sweet vidalia onions? Fluffy ciabatta?
Nationally and globally, political leaders are recognizing the harms of industrial animal agriculture and are taking action by modeling a more sustainable and healthier food norm—one that centers plants.
To keep up with the demand for non-dairy, coffeeshops are moving beyond merely offering plant-based milks as an option. They’re flipping the norm and serving plant-milks as the default. This phenomenon is emerging worldwide, from Birch Coffee in New York to LinkedIn’s offices in San Francisco to Starbucks in Shanghai. You can flip the default too!
Care about sustainability and inclusivity, then this toolkit is for you—no experience needed!