Our mission is to accelerate the global shift to plant-centered eating that we already see taking place in the world, and to nudge institutions and communities to adopt new norms in which animal products are no longer central to our food system.
BFF develops transformative strategies for diet change, supports other groups advancing unique pathways to changing food culture, and incubates new solutions that show particular promise. We have a commitment to systemic change – educating funders, the media, and nonprofit stakeholders in order to increase investment in the entire movement for climate-smart diets, strengthening our capacity for collective action.