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Who We Are

The Better Food Foundation (BFF) is an action tank that incubates novel strategies for shifting diets.

We are both research-informed and impact-driven. We aim to accelerate the shifts to plant-centered eating that we already see taking place in the world, and to nudge institutions and communities to adopt new norms in which animal products are no longer central to our food system.

BFF develops transformative strategies for diet change, supports other groups advancing unique pathways to changing food culture, and incubates new projects to scale strategies that show particular promise. We have a commitment to educating funders, the media, and nonprofit stakeholders in order to increase investment in the entire movement for plant-centered diets, strengthening our capacity for collective action.