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Research on Defaults

Our signature strategy, DefaultVeg, leans on the science of behavioral nudges and choice architecture to influence diet shifts.

The Better Food Foundation promotes evidence-based strategies to ensure that our work to shift diets is as impactful as possible. Presented below are some of the most important studies in understanding how DefaultVeg works.

Coming very soon: an in-depth explanation of the effectiveness of defaults and nudges, as well as science-backed tips on how to improve them—a collaborative project with Faunalytics. Keep an eye out!

Menu Design

Plant-Based Food Labels

Menu Structure

 Menu Order


Other Nudges

Estimating Benefits

Adding Reflection to Nudge


Supermarket Nudges


*evidence-based blogs or resources, not original research